Technology is so pervasive it is getting difficult to do anything without it. Yet, the overall purpose of technology is to help us accomplish things. Time is the core component of context.
Time is almost always linked to process. Most traditional consumer actions occur at the beginning of a process (an event) - the consumer wishes to do something. It starts a process where other consumers participate to help deliver the goal.
Events and process are the keys to understanding time. My time shadowing the help desk reinforced this point. The customer is calling because of something we are doing to them (a bill or notice) or something that we may be doing in the future (require a filing). They are not calling for conversation. In the commercial space the most common starting activity is wanting to buy something. Today this type of activity is on a company web site, but the future may well be AI agents that integrate the purchase activities of multiple businesses, coordinating your best buying experience (cheaper, faster, more reliable, better terms). The purchase activity may consist of integrated services from the customer, product (inventory), and marketing domains. This is a tool. The purchase agent is also a tool. They both are a collection of capabilities to facilitate an outcome (purchase).
The desire to purchase is an event. The order is the outcome of the purchase, and is the event that triggers subsequent processes (fulfillment, delivery).
One way to look at an enterprise is to look at what makes them unique. What is their special sauce?
From a technological view there is very little that makes an organization unique. The Right Strategy Universal Architecture roadmap makes this abundantly clear. Everyone has the same consumers, channels, common services, etc. What truly identifies an enterprise is their specific domain information, the rules that govern that information, and their processes/events.
Of the three, processes and events are the single greatest opportunity for transformation.
Transformation is doing things differently, not what we do. Digital transformation changes an organization's division of work and separation of duties. Process steps that were manual become automated, steps that were conducted by one group of consumers is now given to different group empowered consumers, AI bots replace other consumers, etc.
Self service is just another way of changing the division of work by "empowering" the customer. The customer now becomes an enterprises' data entry by filling our their own order.
This was observed when the taxing organization where I worked undertook several e-initiatives. From partnering with software vendors to online filing, the outcome was the consumer was now our data entry. We reduced data entry staff by hundreds, reduced storage costs for paper, reduced paper handling, and got more complete and better information. When system transformation occurred, we leveraged these concepts into automatons for processing returns (each income tax return takes 2.5 seconds across 4 platforms).
Any interruptible step of a process (manual intervention) can be handled by a tool. The tool may incorporate capabilities that eliminate entire steps of the as-is process.
Many processes have checks and balances, separate owners of processing details, multiple systems and repositories. This was historically done because the paper physically moved to different departments. Over time each department created their own systems and methods to manage and process their paper. The complicated hand offs meant paper got misplaced and controls were put into place.
The tool simply allows the users to work in context. Every access is based on solving a particular problem at a point in time. Users get access directly to tools which serve as the security proxy to the required accesses. This allows users to access even the most sensitive of systems based on business need. (Why would two people using a tool have different access? if a user needs an access to get a job done, then all users need the same access to get the job done).
Empowerment changes the division of work. Fewer touches in process can occur because the "value add" of multiple steps are "covered" in the tool. Tooling is the augmented, optimized implementation of automation.