Why is it so hard to communicate IT value?  Whether it is a technology (AI) or a methodology (agile) or a "strategic" asset (EA, security) getting a universal understanding of business value  is nearly  impossible.  

The  primary  reason is the different perspectives of the  stakeholders.  With  any  communication, the greatest consideration is your  audience.  Executives will have a different view than operational management and line employees.   

Communication is a primary  reason for IT failure (work cloud on IT failure). There is often distrust between the stakeholders.  Often stakeholders ask for what they think they can get instead  of what they need.  These compromises in  communication  led to  hard  to  fix issues in  implementation.

There have been many  efforts to simplify and unify  communications.  Story  telling is a common technique because  everybody can relate to the archetypes.  These common themes cross cultural, political, and geographical lines.  Story telling is very powerful.  

But, what is the  common archetype for technology?  It is the quest.  Enterprises are on a journey to their strategic goal.  Technology will be a major component of any journey.  There will be many  adventures  along the  line, but the quest  never ends.  

Every quest  has an objective.  What are we seeking on this quest?  In any enterprises technological quest we  are always  seeking one thing - The Right  Strategy.

The Right Strategy distills the discussion of technology into something easily understood across the enterprise.  What tool would you need to solve a speicific problem?  The tool discussion is descriptive  not prescriptive.  It is easy to describe the  capabilites needed for success.  As new capabilities come along, their application can easily  be understood.  It is an exercise  in visonerring.  The example I often use is could you develop a tool that could allow you to  perfrom successful brain surgery?  Could you describe the capabilities?  Could you describe future capabilities that would improve outcomes?  What technologies would you put on a "watch list"?

Following this example, every business problem can have a tool  that encompasses technologies for successful outcomes.  The tool capabilities can be described.  The right  time - the right consumer set the context for the  business moment.

This  common metaphor establishes an enterprise's common language.

The  common language supports a common vision.  All enterprises prosper when they harness their capabilities (human, technological, processes).  Understanding and roadmapping these  capabilities  in a common  vision is essential  

The Universal Enterprise Architecture allows for a consistent implementation. It isolates an enterprise's unique capabilities into  functional domains and processes. All domains in  the  EA are products whose roadmap allows and aligns capabilities  to achieve its strategic  objectives.  

The current state of any  organization can  be accomplished by  mapping an enterprise's capabilities (many currently implemented  in anti-patterns) into the appropriate products.   The model is highly configurable to add new products (domains, processes, consumers, channels).  

This roadmap (and domain  details) support  all  stakeholder  views from a single  common foundation.